Resume

Alex Seigfried
848 Upton Rd, Aston, PA 19014
215-825-6992
zodwallopp@gmail.com

Work Experience

2017-2020
Online Marketing Specialist – International Micro Systems, Inc.
Responsibilities under the Senior Director of Sales and Marketing:
• Re-development of IMS website properties (ims-pos.com and stadis.com)
• Content Campaigns for website blog, social media, youtube, and emails
• Graphics support for sales sheets and power point presentations, occasionally gift cards and brochures

2012-2017
Website Administrator and Art Director – FXI, Inc.
Responsibilities under the Senior Marketing Manager:
• Management and redevelopment of several website properties including company store
• Design of in-house newsletter and other various HR communications
• Design of product, technical, and sales sheets as well as power point presentations
• Design of promotional materials for in-house initiatives (13 plants across N. America)
• Management of all social media properties for corporate
• Working with multiple divisions within company: HR, Marketing, Sales, Executive, IT, R&D

2010-2012
Senior Web Designer and Technologist – International Literacy Association (non-profit)
Responsibilities under Director of IT:
• Management and redevelopment of several website properties
• Creation of annual conference websites
• Updating, scheduling of social media content and member emails
• Working with member services, HR, executive, marketing departments

2001-2010
Freelance Contractor – Website Development and Online Marketing
• Build websites and manage them for small to medium size companies
• Manage PPC, email, and social media for various clients

Skills

Creative
• Adobe Creative Suite – Photoshop, Illustrator, InDesign and others
• Light video editing
• Fine Art – illustrating, drawing, cartooning

Technical
• HTML/CSS
• CMS (WordPress, Sitefinity, Joomal, and other custom systems)
• Microsoft Office 365

Technical Marketing
• PPC (Google Adwords, Facebook, Twitter)
• SEO
• Email and survey platforms (Survey Monkey, Constant Contact, MailChimp)
• Website Analytics and Analysis (Google Analytics, Tag Manager)

Education
2000, Temple University – Philadelphia, PA
• Bachelor of Fine Arts